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Former Chick-fil-A Chief Marketing Officer on Innovating to Maintain Brand Relevance

StartupNationStartupNation administrator Posts: 625 Site Admin

imageFormer Chick-fil-A Chief Marketing Officer on Innovating to Maintain Brand Relevance

Innovation has always been key to Chick-fil-A’s success. The following is excerpted from former CMO Steve Robinson's book, "Covert Cows and Chick-fil-A."

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