We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Buying online business related

Chris_blake1Chris_blake1 subscriber Posts: 5 Member


I’m new here and to this side of investing so forgive me if I make any mistake in asking these questions. I’m young and could really just use some advice/direction from wiser more experienced people than myself. As of the end of this coming March I will be able to invest 50k into an online business of my choosing. I’d like to invest either in an existing e-commerce store(b2c) OR a content website utilizing typical sources of driving traffic for revenue such as ad sense, affiliating, lead gen, etc. Here are my questions...

  1. I’d like to either invest in content website and utilize that traffic to help kickstart a e-commerce store or invest in existing e-commerce store and start a content website to drive traffic to it over time. Which is the better strategy? 

Note: If I bought a content website that’s generating revenue/traffic the e-commerce store I’d start that I’d drive the traffic from the content website to would most likely sell product I make/design myself or have printed. Depending on which business model is quicker to scale and generate income is also a factor in which strategy I’d use to buy and which one to start one. If one takes significantly longer than the other to scale I’d probably want to utilize my money in buying the one model that takes longer to grow. 

2.With a 50k down payment and seller/other means of financing what price range should I roughly shoot for an online business? How much are sellers typically willing to finance?  

Note: I gross about 75k year with my current job credit score in the 700-750 range if that helps answer the question.

3.Which model is more sustainable/profitable with my investment?

4.Being my first online business investment I’d feel safer using a broker or professional to vet and do due diligence to the business I’d buy in addition to my own. Brokers such as Fe-International, empire flippers, etc. However, I see two problems in this approach...

Problem A: The brokers are in the sellers pocket. Is there such thing or any recommendations of a buyers broker, or consultant? Need I be concerned about this or am I overthinking it? I do understand these brokers also rely on buyers satisfaction for reputation.

Problem B: Unlike sites like Flippa where quality is less, but choices high other online brokers that do a good job vetting these businesses typically have a smaller list of options....with that said and with no affiliation to these brokerage firms would it be reasonable to search for more sellers online on social media, forums, communities, etc and request those I’m seriously inquiring about that they list there businesses on one of these brokerage sites? Are there personal consultants for hire I could use to vet these businesses I come across outside of a trusted brokerage instead? 

5.Depending on the strategy whether I buy the e-commerce store or start one instead of spending money on a consultant/advisor to help me run it I considered inquiring of someone with experience in managing these online businesses, but without the capital to buy/start one themselves to give them the opportunity to make an agreed commission off what they sell in return for their knowledge on how to run it and to make it more passive for myself. I’m not interested in partnering, but if anyone has advice on that idea or recommendations on where to look for in the future I’d be happy to hear your input. 

6.Can owners explain the basics in tax, license or any other requirements/things I need to have in place or be aware of to buy/transfer over an e-commerce or content web to myself? 

7.Do I need to formulate a team of specialists to pursue this investment? Lawyer, cpa, accountant, virtual assistance, online business consultant, etc? I’m a believer in you get what you pay for, but seeing that money doesn’t grow on trees could I get away with hiring someone with experience in running an online business as I previously suggested to negate the need for other expertise? Any suggestions? 

8.What are the safest platforms to use or look for in buying or starting an e-commerce business that have traffic. I understand selling on giants like eBay/amazon come with there own risks and it’s not wise to rely your business success solely on them. 

I don’t expect anyone to answer all questions, but anything helps. To clarify, I’m not asking due to laziness in research, but because I’m having a difficult time finding it. Not only does there seem to be a limited amount of info online regarding online businesses in general the info there is deals mostly with starting in contrast to buying. If anyone has any recommendations on where to find this information please share it. Also, I cannot emphasize enough that I’m not affiliated or trying to solicit anyone. I’m only trying to educate myself better on the subject and I know Im not the only noob with these sort of questions so any answers I’m sure will be of gratitude to any other readers out there. I appreciate everyone’s time, thanks!


  • ChangelifeChangelife subscriber Posts: 5 Member

    As i have read your content it's a mixture of many things where success,making money online according to what you what is based on

    1 The Offer (that is your product)

    2 Who needs the product and how to reach them (The right audience

    3 How you generate traffic to your offer

    Formula according to what i know

    Audience from where you have captured them>>> Capture page>>>>>share value>>>>>follow up = Sales.

    🔥Karatbars International is a global e-commerce business operation that specializes in selling gold bars. The financially secure, debt-free, and fully self-funded company distributes these gold bars through affiliate marketing efforts. Karatbars claims it is a logical, affordable, and universal solution to the world's current debt and currency crisis.

    Would you like to know to make money from Karatbars following simple steps reaching the right audience?😀

  • MustafaMustafa subscriber Posts: 15 Bronze Level Member

    Hello Chris,

    Thanks for your questions. Here I am trying to give you some answers.

    1. You should invest in niche/blog. It can generate a huge amount of money.
    2. E-commerce is a very big area and it requires more investment.
    3. There are many affiliate niches are selling without broker. But without broker it is difficult to find a good and profitable niche.
    4. You can do another thing, that is you can build your own niche with affiliate marketing, sponsored links and Google AdSense.

    I think my article can help you more. Please read my article in the attachment.

  • Chris_blake1Chris_blake1 subscriber Posts: 5 Member

    I don't see where I can individually reply to those who’ve commented, but I appreciate the insight and will acquire about each. Thank you both for your time!

Sign In or Register to comment.