How did you manage close deals as a new business? (b2b)

A starting business doesn't have much reputation (i.e. testimonials), so how did you instill confidence to sell to your first clients?

These are what I think may be essential:

-a website


-a desirable product

-credentials (if necessary i.e. license, certification, etc.)

What were the factors to your success? Was it face contact? How did you position yourself through?

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