Using song playlists in marketing
Does anyone have a profile on an audio streaming platform, such as Spotify, for their business/brand? And, over this platform, create playlists that they share and promote organically as part of their marketing?
I'm referring to non-sponsored playlists.
I'd love to know if any members have any experience with this and if they believe it is a worthwhile, authentic way to connect with potential/current customers?
Thanks for your time.