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Do you / Why don't you ... want to create a SaaS to service your customers?
The size of the SaaS market according to Gartner is HUGE! At USD $85 Billion, it has the biggest market share of all cloud as-a-service services (IaaS is $39b).
Intuitively it makes sense that SaaS is big. There has been a huge shift to digitise business; either just by shifting online (eCommerce) or disrupting (Uber).
However, looking at the data to find who wants to build a SaaS shows the opposite. A Google Ads Keyword search suggest almost no one is searching for "create/build/develop saas/etc".
If you wanted to build a SaaS product where would you start looking for help with software?