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What are effective marketing strategies for mobile apps?

iamharrykaneiamharrykane subscriber Posts: 9 Bronze Level Member

Marketing an app is specialized and therefore requires using specific marketing techniques that pertain to mobile applications compared to the general practices used in general marketing.

The app store is flooded with millions of apps that often deteriorate in a short period due to various reasons, of which one major reason is insufficient or bad marketing strategies. A good set of plans for marketing an app can make all the difference for an application’s popularity and rank on the app store. In order to stand out from the competition, it is important to understand the type of marketing the application would require. Based on research and performance evaluation, employing a suitable marketing strategy can help the mobile application to soar high.

Some common marketing strategies used for mobile applications are

Pre-Launch Hype - Initiating marketing right after an app is developed or even during its final development stage will prove to greatly aid the app during its launch.

Engage the Audience - Businesses keep their audience engaged with various engaging events about the app. This can include questionnaires, polls, reviews, demos and more.

Blogs - Writing blogs about the app, its background, its genesis makes the audience feel included in the process. This helps in the app’s promotion.

Put Out Previews - Putting out short video clips, blog content, screenshots and more are great ways of feeling the waters of the market and the consumer. It creates anticipation and audience engagement.

Optimize - App optimization is crucial for its visibility in the app store. Using app-specific keywords, the chances of the application to appear in search results will improve.

Entrepreneurs can skip having to take on the specialized task of mobile app marketing by hiring experienced professional services. Appdupe is a mobile app marketing agency that has a team of proficient experience in mobile app marketing.



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