Very small business help

captain Andrew

We are in the unique position of needing only 15 to 20 sales a year! We operate a sailing charter vacation business in the Caribbean and do not wish more charters than the number above. Being a seasonal business, though we can book (accept customers for future sailings) all year, we do not operate in the summer months.

Can anybody suggest any marketing strategies for such a small number of sales that would make sense economically?

Tuah Bao

Hi,

I think the best way is to retain your existing customers to maintain 15-20 sales a year. Some examples:
1) Send emails to your existing customers to tell them that you are open for registration/booking (for a specific time period).
2) Referral Program. Rewards your existing customers whenever they refer a new customer to you.
3) Google Ad, or FB ad. You can set any period to advertise your ad.

SDRanchLDY

Hi!
I definitely agree with the previous post, but I would also focus your efforts on social media marketing and word of mouth. Also work on getting your clients to post reviews if they are happy. For people traveling and looking for fun things to do, review sites are key. If you can send a follow up email thanking your clients for sailing with you and providing links to your social media and review profiles if they had a nice time, I think that's the best way to boost your marketing efforts without much time or money.

Good luck!