Importance of traffic type

JesicaJesica IndiaPosts: 59subscriber Bronze Level Member
in Marketing
Which type of traffic is most important for online business, If we are talking about better conversion, nowadays among direct, referral, organic and paid, please share your view ?

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  • Tuah BaoTuah Bao Posts: 78subscriber Silver Level Member
    You can have all types of marketing campaign as mentioned earlier, such as PPC, organic or paid. However, I would think that the key is to know where your customers come from. If you know most of your leads stay at some specific web forums, then it may be more cost effective you place a banner ads there, guest post or leave a signature with a link to your website as compared to PPC. It is important that you test a few mechanisms to find out which is the most effective method before going full force. This also include A/B test and different web design.
    Tuah Bao
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