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Looking for a Podcast about Naming a Company

bclarkbclark subscriber Posts: 1 Member
A few months ago I was listening to a podcast about how to name a company.  The guests of the podcast owned a branding company and discussed in detail the process they go through to develop company names.  It was a fantastic podcast but for the life of me, I can't remember how or where I found it. 

If someone knows of a podcast that meets the above description I would greatly appreciate a link to this very informative podcast
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