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Effective offline marketing technique

JesicaJesica subscriber Posts: 104 Silver Level Member
What is the Effective offline marketing technique nowadays, please share your view ?


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    Olivia CaitlinOlivia Caitlin subscriber Posts: 26 Bronze Level Member
    Well every business has its own domain so the strategies are planned accordingly. Like wise i am an e-commerce entrepreneur and competitive pricing and good customer service is our biggest priority. We had faced some logistics and delivery issues in the but with more tie ups with the local traders help us in delivering the product to the customers more quickly. 
    we are developing a cluster model which help us in better management and creating more jobs and revenue for the business.
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    ProductHQProductHQ subscriber Posts: 12 Bronze Level Member
    Hi Jessica, I think there really is a number of avenues to online marketing:
    1. SEO - really focused on organic traffic to your site through a number of tactical actions
    2. PPC - spending money on ads in search engines and popular locations
    3. Advertisements - this could be buying ad space in popular emags or blogs that your audience is in
    4. Social media - posting on your various locations about your product to get visibility
    5. PR - working to have press releases written about you and your business

    Typically those 5 buckets are high level with a number of activities beneath them but are 10,000 foot level the right swim lanes for a good plan.
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    DramaQueenDramaQueen subscriber Posts: 16 Bronze Level Member
    edited June 2018

    Distribute Business cards Whenever PossibleDonate Gift Certificates or Products as Contest PrizesSpeak at EventsCommunicate with Local Print PublicationsSend snail mailMake Cold CallsParticipate in Trade ShowsRevamp Your Packaging or PresentationCelebrate SuccessesSponsor a Community Event

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    JonahJonah subscriber Posts: 4 Member
    Marketing on social media is the best way to increase reach (and therefore sales). You need to go where the attention is, and the vast majority of it is spent on social media (facebook, instagram, twitter). Pinterest is also a very viable way of getting long term traffic for free (or very cheap). 
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    Rebecca JamesRebecca James subscriber Posts: 4 Member
    Social Media platforms like Facebook, Twitter, Instagram can be a really good way of getting word out about your organisation. Business platforms like WorldLabs and Linkedin can be really good ways to make valuable connections and gain funding.
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    Ankit SinghAnkit Singh subscriber Posts: 18 Bronze Level Member
    Sponsor some events
    SMS marketing
    Add some banner/poster on popular public spot
    Running TV commercial
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    Justin evansJustin evans subscriber Posts: 69 Bronze Level Member
    Well, It just needs little hard work, and you can get the potential customers organically. You can use SEO off-page techniques that can attract the potential customers. Try to portrait your product/ services as a solution. You can use social media to reach to the target audience and can market your product/service. Nowadays a social media is considered as your best friend you can easily promote and find the potential customers by joining related groups and creating engagement can be helpful.
    I'm qualified Software Engineer and Marketer Performing my responsibilities with due professional care and competence. Recently I am working on projects for On Demand industry like ODTap and Cabstartup
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    Tuah BaoTuah Bao subscriber Posts: 176 Silver Level Member
    Some offline marketing campaigns you can do (Who are your target markets? B2B or B2C?):
    1) Business card
    2) Flyer
    3) Expo/Trade show
    4) Business Networking
    5) Educational Workshop
    6) Free sample/gift
    7) Physical branding (logo on your T-shirt/hat/mug)
    8) Sponsorship
    9) Free talk or seminar
    10) Billboard
    11) Guerilla marketing

    There are more. However, with the limited information you provided. We cannot discuss in detail.
    Tuah Bao
    100+ done for you courses to immediately start running your own profitable e-learning business

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    Arsalan SajidArsalan Sajid subscriber Posts: 7 Member

    If you too find yourself in dilemma for going to market for your comapny through some medium. This is amazing, but many marvelous customer groups do not invest lot of time on their technical phones. In addition, Most of the successful companies people work with use a effective offline marketing activities.

    Here are some offline marketing ideas with low cost that can significantly increase your chances:

    1. Free publicity for raising business growth

    2. Low cost newspaer and magazines ads

    3. Media giveaways

    4. Networking techniques

    5. cheap lunches

    6. Educational workshops for effective information

    7. free products

    8. Direct mails

    9. Vendor trade presentation

    10. Trade association publication

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