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What's the most important aspect of the conceptual stage?

MitchRavenswyckMitchRavenswyck subscriber Posts: 8 Member
I'm looking into opening a hookah lounge in New Orleans, where we serve house made shisha. It's something I'm passionate about, and a unique take on the lounge. However, I can't seem to figure out where to start, as far as even making the business plan pop. I'm a psychology major, not a business major. Haha!
But what i lack in computational skills, I make up in management, hospitality, and passion. But I'm not above asking for help. What do you guys think?
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