Marketing Education services on Facebook

AdrianC

I am wanting to market an education agency, selling courses. We use price and after sales service as our main differentials, and we reach out to international students.
What is the best way to use Facebook to market these services. What sort of content should we be developing and posting on our Facebook page, apart from Marketing the courses directly.

Ryan O'Bleness

Hello, @AdrianC. 

Facebook is a great social media tool. You can create targeted ads, promote posts and content based on the criteria you choose, join and create Facebook groups full of like-minded people and even target specific members of your followers for certain posts that may better serve them. 

With that said, you also have to be careful not to attract the wrong users with these tactics -- bots, spammers and uninterested parties. 

I would say to start, make sure you have a blog on your website and link to it on your social channels. You'll want to make sure these blogs are specific to your industry and solve problems or answer questions for consumers, while linking back to your products only when applicable. 

Video, images, infographics and industry news are also great things to share. A great idea would be a video showing what content your courses cover or how it works. 

You may also want to try to get more engagement by tagging other pages and using hashtags, though in my experience hashtags are a lot more beneficial on Twitter. 

salenadam

Facebook marketing is not the same thing as facebook advertising. Yes,  Facebook marketing services can include advertising , but since Facebook is, after all, a social network, our services  should also include efforts to build lasting relationships and ongoing engagement through valuable content that’s not about making the sale.

arjun123

It to provide resources and education for Facebook marketers and partners with ... with Facebook, and that means providing outstanding education, service