Opinion about our business name

Jujigatame

Hi there,

We're brainstorming names for our marketplace for beauty professionals and the current favourite is 'butifyd'. What do you all think? Thanks for your honest opinion!

Cheers,
Julia

Ryan O'Bleness

Hello, @Jujigatame:

Wouldn't "Beautifyd" or "Beautified" make more sense? I think the current name of "Butifyd" doesn't convey the right message and I don't think it's connotation really correlates with beauty products. 

Ryan O'Bleness

Phonetically, I think "Beautifyd" makes sense when said allowed. It just may not resonate with new customers in writing, but I think most would figure it out. So, as long as you're able to position it in that manner, I think it would be a fine name. 

What is the significance of "Belenbo?" Is that the combined name of the owners, Belle and Beau? 

Tom Adams

I vote for Beautifyd

Jujigatame

Hey @"Ryan O'Bleness" , thanks very much for your feedback. The tought was that it is phonetically pronounced as "beautified" but apparently that's not the case. The domain names for your suggestions are already taken unfortunately. We have another name, which is "Belenbo" and should phentically sound like belle & beau. What do you think?

Jujigatame

@"Tom Adams" & @"Ryan O'Bleness" Unfortunately 'beautifyd' is already taken, too :(
@"Ryan O'Bleness" belle and beau means beautiful in french, for female/male. I guess the minority of people would know that as we're in Australia...
But coming back to 'butifyd': if you think 'beautifyd' makes phonetically sense, so should normally 'butifyd', although new customers would really need to get used to that spelling. As an example, there is a business similar to ours in the UK, that is called "Uspaah" - so, similarly an unusual but phonetically understandable spelling for "Spa"

Tom Adams

So, take  butifyd. It sounds good

Jujigatame

@"Tom Adams" I most likely will. Thanks, Adam. It's such a pain finding a name!!

Tom Adams

@Jujigatame you're welcome

Aenima

> @Jujigatame said:
> Hi there,
>
> We're brainstorming names for our marketplace for beauty professionals and the current favourite is 'butifyd'. What do you all think? Thanks for your honest opinion!
>
> Cheers,
> Julia

Belenbo sounds much better in my opinion. The first variant seems strange phonetically and because of that not very attractive, however many other your customers can like it.

Jujigatame

@aenima I had a very similar feed back from someone I spoke to and so I'm inclined to ditch this name. We have now come up with "Plushtreat". What do you think of it?

saravanan

A great name is evocative in a way that aligns with a company’s brand and positioning. It could bring up in someone’s mind an idea that is relevant to the company’s messaging, elicit an appropriate emotional reaction, or spur an on-point visualization.