Best Strategies for Reaching Local Business Owners
We are getting ready for our consumer launch. We are partnered with over 500 local businesses. Some however we have not kept a relationship with though because our launch has takin close to 3 years. Any best strategies to getting to get back in front of these businesses? Creating a networking group? A Facebook page for owners and staff? Obviously content creation to reach them?
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You may also want to try some grassroots efforts, such as just brining in a business card and sample of your product (I am not sure what you do).
My face actually lit up when you mentioned 500 local businesses, its a huge number and I want you to be proud of it.
Now, Its impressive that you want to get back your lost members and that can happen because you want it so badly to happen. Part of the process has been started there.
As some people suggested that you should organize meetups and get infront of them to confront them, that is true but what you could miss is people are not interested in coming to you and create value. what people want is to go to a place where value is created. Create value using seminars, bring in an expert in the field, bring in hi-tech sample products for testing and experiencing so that people can know about it by using it etc It depends on your business of what you can accomplish, it is limitless.
secondly what you can do is solve their problem. You can find out how and what is causing suffering if any in any form and solve it or make it easier for them. It could be creating a service which you could outsource but you can get them back for the long run and maybe create a few more local partnerships.
All the best and take care
Go in, have a conversation about something they do or sell then mention that you talked to the manager awhile ago.
Identify your target audience
Use inbound marketing strategy