Instagram is one of the best social media apps and to gain some traction IGTV really works. Videos attract more than posting pictures.
MobileAppDaily has listed some ways on how to increase presence on IGTV. They are:
The Instagram platform is good for business, but unless you do not use paid services or help from influencers, you can't get the best response from Instagram.
Yes, I totally agree with this. Nowadays, influencers play an important role in promoting the business. However, if we are a beginner we can always start with creating videos and reels to reach a particular count of followers. According to Quintly, as stated in MobileAppDaily as well, videos have more engagement rate.
We can always start with creating videos.
After when we know our page has reached a count, we can take help from paid tools and influencers.
For Instagram, one of the best things you can do is put some questions sticker/countdown stickers on your stories. This will not just increase your engagement, but you will also get to know your target market better and what they want/expect. But if you really want a great increase in your customer engagement, you can check this: https://viafoura.com/conversations/. It helped us not only with the engagement but also with gaining new customers and generating more sales.