E-commerce through Amazon vs. Own Website (Shopify)

Mike123Mike123 Posts: 1subscriber Member
I am completely new to the world of E-Commerce. I have been wanting to launch an ecommerce business for fashion jewelry and accessories. After doing a lot of research I still am completely lost as to whether to sell directly on Amazon or create my own website through Shopify.

Some people recommend through Amazon since there already is a customer base there, some recommend own website for Branding purposes. I was thinking of doing both Amazon and Website at the same time, however will this be bad for branding? Or should I just sell the pieces through Amazon under a different business name while the website operates under a different Brand?

What are the real cons of doing both at the same time?


  • Ryan O'BlenessRyan O'Bleness Birmingham, Mich. Posts: 751administrator Site Admin
    I don't think doing both is necessarily a branding issue, though I understand that line of thinking, but more so it would be a time issue. 

    That will take a lot of your time, effort and resources to build and maintain your own website, while also becoming an Amazon seller. Plus all of the time it takes you to create, package and ship the items. The obvious pros are that you will get more eyeballs on your product, which will hopefully lead to more sales. So if you do go this route, make sure you weigh the pros and cons and create a plan and/or schedule to make sure you are spending the correct amount of time on each project/website and prioritize as necessary. 

    I believe you will have a monthly fee to pay, plus additional selling fees with Amazon. 

    Ryan O'Bleness
    Community Moderator
    StartupNation, LLC
  • CarlbrewsterCarlbrewster Posts: 116subscriber Silver Level Member
    Launch your own e-commerce website will be a best option because for every sell on amazon you have to pay some money to it, plus there are many terms and conditions on return and replacement.
  • charucharu Posts: 23subscriber Bronze Level Member
    Amazon is a big platform. Millions of people visit amazon. If you sell your products there, they will be easier to find and buy. But read their terms and condition first. 
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