E-commerce through Amazon vs. Own Website (Shopify)

Mike123Mike123 Posts: 1subscriber Member
I am completely new to the world of E-Commerce. I have been wanting to launch an ecommerce business for fashion jewelry and accessories. After doing a lot of research I still am completely lost as to whether to sell directly on Amazon or create my own website through Shopify.

Some people recommend through Amazon since there already is a customer base there, some recommend own website for Branding purposes. I was thinking of doing both Amazon and Website at the same time, however will this be bad for branding? Or should I just sell the pieces through Amazon under a different business name while the website operates under a different Brand?

What are the real cons of doing both at the same time?

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