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Any tips on how to do marketing on social media successfully?



  • AishleyAishley subscriber Posts: 27 Bronze Level Member

    Source- These are 5 proven social media strategies to increase engagement-

    1. Making strong connection with your followers
    2. Check and analyze response from your audience
    3. Individually communicate with your followers
    4. Social brand awareness
    5. Expand your reach

    Source- dotcompal.com/blog/social-media-strategies-to-maximize-customer-engagement

  • Navin MiraniaNavin Mirania subscriber Posts: 2 Member

    Here are some Essential Steps to Success in Social Media Marketing: 

    1. Start with a Plan 

    Each social network has different audience demographics, so businesses should strategically choose which outlets to utilize based on their target customers. Examples of demographic differences include: 

    1. 67 percent of people online use Facebook, making it the top social network 

    2. Facebook users are 60 percent female 

    3. The average Twitter user is a 28-year-old woman 

    4. Instagram users are most likely to be between 18 to 29 

    5. Pinterest skews heavily female, with 80 percent of users being women 

    6. Pinterest attracts women with more education and higher income 

    Think about your customer by outlining the personality types that are likely to purchase your product or service, including overall lifestyle, and add value for them online. 

    2. Create Quality Content 

    Quality content engages audiences, is shared across multiple platforms, and garners more interest in a brand. It also makes a difference when it comes to SEO. 

    Quality content is: 

    1. Informative 

    2. Sharable 

    3. Actionable 

    4. Relevant to the target audience 

    3. Think Visually 

    “A picture is worth a thousand words,” but in social media, it may be worth more. 

    1. According to Harvard, about 70 percent of all Facebook activities revolve around images 

    2. On Facebook, 44 percent of users are more likely to interact with brands if they post pictures 

    3. Professional-quality photos garnered 121 percent more Facebook shares and an average of 90.64 shares per post 

    4. Vine, Pinterest, Tumblr and Instagram are more examples of how social media is trending toward images and videos. 

    Marketers need to think ahead, with a creative strategy behind posts that incorporate the use of images. 

    4. Be Active and Responsive 

    As customers and fans flock to a business’ social sites and post comments, they are going to expect the company to be social as well. Microsoft and Xbox support are two of many examples of businesses using Twitter for customer relations. 

    The Xbox Support feed is one of the most active and responsive brand feeds found online. It boasts an impressive 1.3 million tweets calls itself the most responsive brand on Twitter. 

    The Microsoft Support twitter feed responds to mentions in an average of just 42 minutes, which is lightning fast compared to traditional customer service outlets. 

    5. Measure Metrics 

    There are hundreds of millions of interactions across social media sites every day. Even though the majority of businesses believe social media is important, 25 percent of them have no strategy in place for measurement. Businesses that spend time and money on social media want a return on their investment, and measuring metrics is one of the best ways to see if this is happening and what can be improved. 

    A few metrics that every business should keep track of are: 

    1. Shares across all social sites 

    2. Click-through-rates 

    3. Conversion rates 

    4.Traffic from social channels to their website (some businesses will even find activity from social sites they are not active on) 

    One goal of social media marketing is the same as any traditional marketing strategy, to increase sales. However, it is important to keep in mind that brand awareness is just as important. 

  • BruceJonesBruceJones subscriber Posts: 11 Bronze Level Member

    Here are my suggestions...

    1. Identify your target audience and find out what social media channels they are the most active on. For example don't waste your time on Instagram if you mainly market to males age 40-60. Spend more lime on Linkedin to be the most visible to this demographic group.
    2. Think of your website as being the center of a wagon wheel with the spokes reaching out to your social media profiles. Fist post something new on your website and then link to it with a brief summary from each profile. Don't make your social media profiles an island, make sure they connect with your website at most opportunities.
    3. Don't forget about using keywords in your business descriptions and try to fill in all of the blanks on your profile.
    4. Do good first by liking others posts, sharing their content and connecting to influencers etc. We all know how karma works.
  • Jessie HookieJessie Hookie subscriber Posts: 351 Silver Level Member

    8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs:

    1. Make a commitment to social media

    2. Show off your personality

    3. Listen to customers rather than promote

    4. Focus your efforts on a select networks

    5. Remember that success follows passion

    6. Experiment with video marketing

    7. Get the most out of your content

    8. Boost organic content to a targeted audience

  • DreamifyDreamify subscriber Posts: 2 Member

    I would put my bet on learning the social media platforms that are most useful to you and your niche. Then I would try to learn one or two automation tools, at least try them out during a trial period to measure ROI. Connect with me on Linkedin if you're interested in receiving more marketing tips:


  • Aditi RaoAditi Rao subscriber Posts: 27 Bronze Level Member

    To grow your business, social media marketing is very important. It is used to serve many purpose like: lead generation, increase customer engagement, drive sales, promote your product, for branding, etc.

    You can use the below mentioned steps in your social media marketing strategy to get the result.

    • Make a goal and set a perfect plan before starting.
    • Select the best suited platform where you can get the maximum followers.
    • Write and post valuable content, consistently.
    • Find out the experts/influencers who can promote your services.
    • Leverage from social media ads
    • Engage you audience by providing them whatever they want. Add visuals in your content.
    • Measure your results from time to time and optimise which strategies are paying off and which ones needed improvement.
    • Try to solve your customers problem by answering their question in real time. Provide 24*7 support and build a strong relationship with them.

  • DandilDandil subscriber Posts: 11 Bronze Level Member

    Ugh! Some gold information here! Must try all these tips

  • MustafaMustafa subscriber Posts: 15 Bronze Level Member
    edited January 2020

    Before starting social media marketing, you should find out the below points.

    1. Target audience
    2. What social platform they are using
    3. What are their interest

    Just think, if your target audience are Hollywood/Bollywood actor/actress, you have to promote your products or services on Instagram, if your target audience are Indian or Bangladeshi, you have to promote your products/services on FB and Twitter. If you want to learn more about social media marketing, you can read my article at

  • Nikhil TOPNikhil TOP subscriber Posts: 4 Member
    1. Identify Your Goals. ...
    2. Identify Your Audience. ...
    3. Select the Best Platforms. ...
    4. Employ a Qualified Manager. ...
    5. Deliver Consistently. ...
    6. Woo Influencers. ...
    7. Grow Your Audience. ...
    8. Engage Your Audience

    9. Measure Your Results

    10. Lather. Rinse. Repeat.

  • Kylie JennerKylie Jenner subscriber Posts: 34 Bronze Level Member

    Small businesses can increase using the advantages of successful social media marketing:

    Determine which platforms suit you

    Get to know your target group

    Market and sell your products via social media

    Whenever possible: use pictures, videos, and graphics

    Quality over quantity

    Work with the right tools

    social media conversations about your business

    Plan content and create more time for engagement

    Engage Your Audience

  • DavidHoang79DavidHoang79 subscriber Posts: 5 Member

    I think you should do some things for that:

    + Choose social networks that's suitable with your products/services;

    + Your profile is full things. It's special to talk about your major;

    + Join groups that have target customers with you;

    + Share good contents for them;

    + Share your document for them;

    + You can use paid ads of that social network for your  purpose;

    ==> All it should be pull traffic back to your web;

    ===> You have to create popup ads in your website to attract and keep them in your website with long time (you can use Trigger365.com for this);

    I think It's useful for you!

  • Faisal RehmanFaisal Rehman subscriber Posts: 28 Bronze Level Member

    I've found that Facebook Groups also play a key role in social media marketing. You must create a group and monetize it.


    Faisal Rehman

    Blogger @ SoftwareSpice.com

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