We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Why target Chinese ecommerce?

When it comes to ecommerce the numbers in China
never fail to astound.
• Online shopping in China totalled USD 589.61 billion in
• An increase of 33.3% on previous year
• 12.9% of all retail in China comes from ecommerce
• 25% of Chinese population shops online...
• ...which means that despite its size the potential
growth is immense


  • Ryan O'BlenessRyan O'Bleness administrator Posts: 1,137 Site Admin
    edited August 2017
    @PaySec, interesting metrics, but there are also a lot reasons a U.S.-based company shouldn't just jump into targeting China. Even the biggest e-commerce platform companies, such as Amazon and E-Bay, have failed to truly penetrate the Chinese market. Big tech companies such as Twitter, YouTube and Facebook, are all banned in China due to government censorship, while local homegrown companies don't have to worry about much global competition. 

    Chinese companies have "home-field advantage" so to speak, and companies outside of the country are at a disadvantage. The internet in China does not work the same way as it does in the United States. 

    So, my question to you is why would a company in the U.S., or another country want to target China? 
    Ryan O'Bleness
    Community Manager
    StartupNation, LLC
Sign In or Register to comment.