Why target Chinese ecommerce?

PaySec

When it comes to ecommerce the numbers in China
never fail to astound.
• Online shopping in China totalled USD 589.61 billion in
20151
• An increase of 33.3% on previous year
• 12.9% of all retail in China comes from ecommerce
• 25% of Chinese population shops online...
• ...which means that despite its size the potential
growth is immense

Ryan O'Bleness

@PaySec, interesting metrics, but there are also a lot reasons a U.S.-based company shouldn't just jump into targeting China. Even the biggest e-commerce platform companies, such as Amazon and E-Bay, have failed to truly penetrate the Chinese market. Big tech companies such as Twitter, YouTube and Facebook, are all banned in China due to government censorship, while local homegrown companies don't have to worry about much global competition. 

Chinese companies have "home-field advantage" so to speak, and companies outside of the country are at a disadvantage. The internet in China does not work the same way as it does in the United States. 

So, my question to you is why would a company in the U.S., or another country want to target China?