Best way to reach most relevant audiences for business by Pay-per-click marketing

sophia jain

Pay-per-click is the short form of PPC. It is a way of using search engine advertising to get traffic to your website.

It is really worth full in the marketing process. This PPC helps you to reach a correct audience. The best practice of PPC marketing. Pay-per-click is good for everyone such as searchers, advertisers both. The keyword is an important element of PPC marketing. Research, selection, and refinement of the keyword is a time-consuming process, still very vital part of PPC campaign. Once the campaign is ready and run. You should evaluate the campaign performance by certain parameters.

Even google provides the rank of your PPC ad based on three parameters. Such as
CTR (Click through rate)
Ad relevancy
Landing page experience

PPC campaign helps to reach a Right audience. It is flexible to change your campaign strategies, if required any change in marketing. Which is not possible in Traditional marketing. Most importantly, it is so budget friendly, no budget restriction. :)
Have a good day :)

McCandless

Here's a tip, especially for local businesses - it's called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you'll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don't want to miss your customers, but if you're on a tighter budget, just wait for 'the right moment' of the day and bust out the cannons to hit your prospects when they want you most.

charu

Yes, its a good niche market strategy. But Studies show that on average, about 85% of online searchers will click on organic listings first and only 10-15% will click on a PPC sponsored ad. you will get fewer clicks than organic.

sophia jain

Thank a lot @McCandless

sophia jain

Thanks a lot @charu