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Web site that allows you to test demand by directly messaging users within your target market

John DowJohn Dow subscriber Posts: 6 Member
edited June 2017 in Business Planning
Here's the idea: Entrepreneurs sign up to a social community. When they sign up, they fill out some mandatory demographic information: Age range, sex, ethnicity, city, state, country, and approximate income range but NO personally identifiable information (No name, address, SSN, etc.). They could also opt in to assigning other unique tags to their like from a predefined list like medical conditions, special interests, political affiliation, etc.

The users could then send other users their elevator video/text pitch and include prototype pictures/embedded video and anything else that could relay the message. They would be able to send this pitch to specific people based on demographic information (i.e, I would be able to select to send my pitch to 25-30yo hispanics in the LA area with the option to provide further filters like republicans or people with diabetes for users who elected to represent that tag).

The invitation would invite participants to respond within 7 days and then the invitation would be rescinded. Participants would get a message from an anonymous user with the elevator pitch/text/picture/video/whatever was sent and could click either that they would buy/participate or that they would not buy/participate then be invited to write in a comment that is optional.

The trick is, there would be a credit system. In order to send out these pitches to your target market, you have to respond to a reasonable number of pitches and get credits. Not too many to make it annoying, but enough to where you are a valued participant. The more credits you have, the more people you can send out invitations to. Alternatively, you could buy credits (monetization). What are your thoughts? Would you use this?

TL;DR - Users sign up and input required and optional demographic information, and send out pitches to specific demographics by using credits than can be earned by purchasing from the site or responding to other people's pitches. Would you use this?


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