3 Reasons why AI is a Boon to Email Marketing

Jnana S RaoJnana S Rao Indiasubscriber Posts: 18 Bronze Level Member

Marketers are trying newer ways to reach out to audience and emails have for long been the best mode to do so. Now, as artificial intelligence makes way into email marketing business, those missing gaps of traditional marketing and online marketing are filling up fast. 

AI has led the path to 1:1 Personalisation, Email Optimization, Enhanced Security, and better ROI.

3 Reasons why AI is boon to Email Marketing

  1. Sending emails at the right time

  2. Advanced segmentation = Hyper Personalisation

  3. Contextual emails throughout customer lifecycle

AI is the biggest change that has happened to email marketing.

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