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9 Effective Marketing Practices to Boost Email Conversion Rate
Jnana S Rao
subscriber Posts: 18 Bronze Level Member
in Marketing
1. Optimize Your Emails For Mobile Devices
It goes without saying that people spend more time on their mobile devices. Statistics say that over 55% emails are opened on a mobile device.
2. No Jargons, please!
Your email campaign is not about pestering your subscribers, or worse, confusing them in the first go. If you are using a lot of jargons, you will not just sound fake and persuasive, but will also turn off your subscribers.
3. A/B Testing is a MUST
A/B testing is helpful if you are looking to boost your conversion rate. You can test your email subject lines, the content, the offer you provided, the fonts, the call-to-action button, or may be your signature.
4. Placing the Elements in The Right Place
Your email is not just about the text you write. To get better results, try placing your logo on the upper left-hand side of the email. Studies reveal that people instinctively first searches for the logo in this area.
5. Create a Sales Funnel to Increase Email Conversion Rate
You have worked hard to craft an email that will convince your subscribers to visit your website or landing page. Imposing the signup tag on them immediately will drive them away. What you need is a Sales Funnel.
What can you do?
Offer discounts for early birds.
Give an option to modify the tour according to their wish.
Provide an itinerary to download.
Highlight some other packages too.
Show some reviews of other users.
Highlight images of those places.
Offer to become their trusted guide in planning a personalized trip.
6. Build Trust
You cannot send one email and expect to see a spike. You have to connect with your users in a way that they start trusting you.
While your emails should have a personalized feel, you will also need to ensure that your website has all of these:
It should be easy to verify the accuracy of all the information you provide on your website.
Make sure to provide a physical address to your website so that your visitors aren’t left doubtful of your existence.
Highlight your expertise, the services you provide and how you do it; explicitly.
Make it easy for your visitors to contact you.
Work on your website design to give it a professional look and feel.
7. Use Auto-responders for Opt-ins
Your readers will not remember you by one email. Even if you argue that they have subscribed to get newsletters, it is more likely that they have forgotten. So, it is a good practice to set up an auto-responder. It will automatically remind people of their subscription to your channel.
8. Communicate Clearly
Your email should have all the needed details about the product or services. Suppose you are introducing a new feature for your product.You need to tell exactly what they will get in upgrading the product, and how great it will be. The screenshots or GIFs or a video will trigger visual response.
9. Redirect Subscribers to Website: Skip THIS
Yes. You read it right. If you need your users to make a transaction (like renewing a subscription, or paying a bill, etc.favor), you can include the option to start the transaction within your email itself. You can skip the step of redirecting them to your website where they will need to sign in and then go to the payment page, etc. Cutting it short will not just save time, it will also be hassle-free. This will work in favor. If you are reducing the hassles for your users, you are silently getting brownie points!
It goes without saying that people spend more time on their mobile devices. Statistics say that over 55% emails are opened on a mobile device.
2. No Jargons, please!
Your email campaign is not about pestering your subscribers, or worse, confusing them in the first go. If you are using a lot of jargons, you will not just sound fake and persuasive, but will also turn off your subscribers.
3. A/B Testing is a MUST
A/B testing is helpful if you are looking to boost your conversion rate. You can test your email subject lines, the content, the offer you provided, the fonts, the call-to-action button, or may be your signature.
4. Placing the Elements in The Right Place
Your email is not just about the text you write. To get better results, try placing your logo on the upper left-hand side of the email. Studies reveal that people instinctively first searches for the logo in this area.
5. Create a Sales Funnel to Increase Email Conversion Rate
You have worked hard to craft an email that will convince your subscribers to visit your website or landing page. Imposing the signup tag on them immediately will drive them away. What you need is a Sales Funnel.
What can you do?
Offer discounts for early birds.
Give an option to modify the tour according to their wish.
Provide an itinerary to download.
Highlight some other packages too.
Show some reviews of other users.
Highlight images of those places.
Offer to become their trusted guide in planning a personalized trip.
6. Build Trust
You cannot send one email and expect to see a spike. You have to connect with your users in a way that they start trusting you.
While your emails should have a personalized feel, you will also need to ensure that your website has all of these:
It should be easy to verify the accuracy of all the information you provide on your website.
Make sure to provide a physical address to your website so that your visitors aren’t left doubtful of your existence.
Highlight your expertise, the services you provide and how you do it; explicitly.
Make it easy for your visitors to contact you.
Work on your website design to give it a professional look and feel.
7. Use Auto-responders for Opt-ins
Your readers will not remember you by one email. Even if you argue that they have subscribed to get newsletters, it is more likely that they have forgotten. So, it is a good practice to set up an auto-responder. It will automatically remind people of their subscription to your channel.
8. Communicate Clearly
Your email should have all the needed details about the product or services. Suppose you are introducing a new feature for your product.You need to tell exactly what they will get in upgrading the product, and how great it will be. The screenshots or GIFs or a video will trigger visual response.
9. Redirect Subscribers to Website: Skip THIS
Yes. You read it right. If you need your users to make a transaction (like renewing a subscription, or paying a bill, etc.favor), you can include the option to start the transaction within your email itself. You can skip the step of redirecting them to your website where they will need to sign in and then go to the payment page, etc. Cutting it short will not just save time, it will also be hassle-free. This will work in favor. If you are reducing the hassles for your users, you are silently getting brownie points!
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Comments
Clear, well-known steps on email marketing! I am pretty sure that those people who are doing it, definitely follow all those points.
However, email marketing is currently not the most popular way and in order to get maximum of it, you should use other channels like: messaging apps, some contests, other ways of advertising. Here is a good article on how you could amplify your email marketing efforts with messaging apps: https://www.mailmunch.com/blog/messaging-apps-amplify-email-marketing/ To my mind it is understandable, that if you want to get maximum from your marketing campaign, you should mix methods or use several at a time.
Thanks for sharing this information with us.
Marketing is the art of making best customers to be interested in your goods and services. A market plan can be described as the evaluation of the currently available market area in relation to the way the business plans strategies to spend its available resources in the future.
The Management of business t in relation to effective marketing practices describes methods of high level business organization and operation. Organization
There are so many strategies you can use to market any business online.
1. Use social media.
2. Create video tutorials.
3. Leverage influencers.
4. Build a great lead magnet.
5. Use LinkedIn the right way.
6. Create an affiliate program
7. Use Email Marketing Sequences
Effective online marketing services requires intensive market research to allow for business successful.