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The Terrible truth about PR
I have started a lot of companies and have used Public Relations to "Try" and get the word out about our companies. Every campaign we did produced media engagement but resulted in very poor results. An article on Inc.com only got us 7 visitors to our website and no engagement. We have been on CNBC, Tech Talk Radio, NPR Radio and in tons of other news media publications with nothing to show for it. It was single handedly the biggest waste of ad dollars that we have ever spent. Unless you have the most amazing news worthy product, you can't count on a huge ROI using public relations. It has been such a faliure in the past that we no longer even consider public relations as a viable launch strategy or marketing tool.
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