In a world where digital marketing is the new norm, every entrepreneur should develop their online personal branding to stand out from the crowd.
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Be active, be trustworthy, be real. No one was born as an expert. Try to build your personal brand step by step and be patient, cause results won’t come in an hour
I must say it depends on industry you work at - some of them probably don’t require online presence that badly, but the others are based pretty much on what you’re doing online.
Consistent and complex actions will lead you to the top. Be aware of the huge potential of social media in building your personal brand.