Must Watch: Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory for StartupNation

Ryan O'Bleness

In the book “Competing Against Luck,” disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation: the jobs to be done theory. Christensen and co-authors Karen Dillon, Taddy Hall and David S. Duncan share case studies and real world examples that provide entrepreneurs and business owners with the tools they need to become more innovative—and profitable. In illustrating the jobs to be done theory, the authors pose a thought-provoking question throughout the book: “What job did you hire that product to do?” 

StartupNation sat down with the authors at Harvard University to learn more about the jobs to be done theory, disruptive innovation and more. Click the link below to access our exclusive StartupNation Originals video series. This is truly invaluable content that every entrepreneur will learn from.

Watch videos, read book excerpts and discover bonus content here: https://goo.gl/ODOuYZ