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How do businesses get vendors to sign up on their website?

bc2008bc2008 subscriber Posts: 1
edited September 2008 in Sales
I`m starting up a wedding website which will have a vendor listing with a membership fee (once we have a large userbase).  How would I go about getting them to sign up?  There are so many vendors out there..so any tips for how to get them to sign up in groups instead of individually?  For example, if you look at TheKnot or WeddingChannel, they have tons of vendors listed.
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