E-Commerce Fact Or Fiction?
judge subscriber Posts: 1
edited August 2007 in Website Critique
What do you do when you have tried everything spent a fortune on experts most of which are not but are not but you only really find out when you have spent your hard earned money.Turn To the Start Up Nation Forum where you get the best and most honest advise and help from people that have done it the hard way.My StoryFor a long time I had a passion and dream to work from home marketing and retailing on the net.So I embarked on a journey to learn everything I could about web design, SEO, copy writing and e-marketing. I devoured everything I could from every source I could find very aware of applying everything I have learned. Where I could I hired help.What have I achieved poor ranking, hardly any sales.Now Iam not one to give up very easily, but sometimes wonder if unless you are a large corporate with an unlimited budget if it is all an urban myth that you can make money on the net. I am determined to succeed and find a way.So take a look at my website www.classico.com.au slice and dice it and tell me whats wrong? What can I do to get Google to rank me I have, carefully selected my key words, made sure that they are in the copy,made sure the site is easy to navigate, written and published articles sent hundreds of requests for reciprocal links, put a video on you tube to no avail.Out of every ten visitors I get only 1 out of ten actually buy.Please Help I know there is someone who can help out thereregardsBrian
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Sounds to me like you need more visitors, not a better ratio.
Also, when I added an item to the cart... it did not show that anything was added to the shopping cart (at the top of the page).
It seems your site requires the customer to register FIRST before they can see how much the product will cost (with shipping). It would be better to allow people to see the cart and then decide to buy/register.
To many graphics and contrasting colors, take my eye away from the primary product, the NECK TIE. You want to draw you web visitors eyes to your product, not your heading, or side links and graphics. Fix the broken image on the home page. Makes it look like you are not sure what you are doing or do not care to fix it, therefore I would I order from you.
And most important, yours is the first e-commerce I have come across that REQUIRES a potential customer to signup and provide you my information before I can even see what I have add to the chart and what my shipping cost will be. Shipping is VERY important in online transactions. Let your customers know before they even start the checkout process what they will expect to pay in total for their order. Collect the custom information during checkout, like 99.99% of e-commerce sites do.
Oh and I TOTALLY agree with MNGrillGuy statement. 1 out of ten is an awesome ratio! I wish I had that. )EccoPoint2007-8-28 21:48:50
I say this because your registration form only allows Australian addresses/cities.
So, if you only sell to Australia:
(1) you should say that on your site.
(2) you are limiting your market
(3) you need to get specific market feedback about the Australian market.
Site issues aside since they have been addressed by other people, your selling a commodity product, a tie. You can get a tie in every dept. store, wal-mart ,etc.
You need to do it better than anyone else (your site isn`t) and the customer needs a compelling reason to even buy a tie off the web. For me at least, there is no emotion, no passion, etc. when it comes to buying a tie. I have never though to myself, "Slamdunk! I just nailed the perfect tie to go with..."
Realistically I don`t believe you will ever get the traffic you want simply because of the product your selling unless you can turn it into an emotional purchase. Put a couple hot Italian female models on your site and in your video tying ties instead of a chubby Australian male and give it some sex appeal.
Give me a reason not to buy at a dept. store / wal-mart and buy one from you instead.