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User Experience Review

Hello,
I was hoping that some people could critique our company website.
We are currently working on the speed of the website so we are aware of this problem.
http://www.adcpropertysolutions.co.uk/
Also if any SEO's read this I am looking at decreasing the HTTP requests so any help would be appreciated. Currently using W3 Total Cache to minify the files but think I can still improve it further.
I was hoping that some people could critique our company website.
We are currently working on the speed of the website so we are aware of this problem.
http://www.adcpropertysolutions.co.uk/
Also if any SEO's read this I am looking at decreasing the HTTP requests so any help would be appreciated. Currently using W3 Total Cache to minify the files but think I can still improve it further.
http://www.adcpropertysolutions.co.uk/
Can you help me make my website better?
See my thread in web critique below
Can you help me make my website better?
See my thread in web critique below
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Comments
It is clean and flows well. I would condense the descriptions of each service to one sentence. You have links below to learn more, so it only needs to be enough to give me the general idea of what that part of the business does.
Maybe get rid of the "Pricing" tab as it only has the pricing for the home clearance portion of the business and should be listed there in the services part with the full description of that service. Remember that the more places I have to click the less likely I am to buy.
Having the "Work with Us" at the top makes it sorta feel like you are in "Need" of workers and as a consumer it would make me worry that you are not going to have the necessary personal to do my job. This link is traditionally at the bottom of a webpage and anyone looking for work will naturally think to scroll down there to find it.
I like that you have the get a quote form right on the front page so that I don't have to go find it and keeps me from having to navigate to multiple pages when all I want is to make contact.
Overall it's a decent website. On the business side, do you cater mainly to Property Management Groups or individual consumers?
1. Hover on buttons: https://i.imgur.com/SliCTXK.png
Can be improved by keeping the text color white but changing the button color to a darker one on hover
2. Request for call form: https://i.imgur.com/FfRSsht.png
Do you need all the fields there? people are generally lazy and if you can do with only their email address, you can get more conversions
Also the Submit button can be stylized to convert more, make it red or green and full width
3. 404 pages: http://adcpropertysolutions.co.uk/skip- ... dersfield/
Found in the footer
4 . Top header contact info (https://i.imgur.com/3zMIM6k.png) can be improved by making them clickable links (one using tel: one using mailto:)
Hope that helps!
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Also, the text on the homepage is not fully optimised for online reading - web readers hate having to read a lot, thus they do not do it. Try to keep it as simple as possible, use some visuals, highlight the most important information. Web readers never read A-Z, they just scan for keywords - words that correspond to what they are searching for. Make a list of what typical users would be looking for, imagine you are a first time user and try to find this info in a couple of seconds (no more) - that's how long they spend before moving to another tab with a competitor website! Very few users will care about your level of customer service, the care what you offer, why you are good, who else uses your services, how much you charge etc. That information should be very easy to find on the homepage.