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News articles

I was contacted a while ago by a news agency and answered some questions about startups in a tough economy. Their photographer came out and took some pictures of the office and everything and gave us a specific date for the article to run. The article date came and went, and I haven`t heard or seen anything. I am wondering who to contact to find out if the article ran a different day, or is yet to run, or was scrapped altogther. I havent` been able to get a hold of the journalist, and everyone else I talk to doesn`t seem to know anything.
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Comments
That`s one of the most frustrating parts about publicity - Most of the time you don`t have control over the final story. It can be cut due to a breaking story, spacing, or any other editorial choice. And media members are swamped right now working with limited budgets and staffs.
Since you`ve already contacted the journalist with no response, you may want to contact the media venue directly. Try to get in touch with someone in the advertising department and ask them to check on the article for you.
Many times, a sales person, receptionist or intern will be happy to look up the article for you. If not, all you can do is continue to check online for the article and pursue other opportunities.
Hope this helps,
Melanie
It is kind of odd that you haven`t been able to get a response for the writer responsible. Have you contacted the editor of the publication?
Last year I was interviewed for an article by a writer for the Associated Press. In setting up a Google Alert, for my business name I was made aware of each time the article appeared in newspapers around the country. It made it very easy to know when my business was getting media exposure.
There were only two problems. First, no one could get through to the broker by phone. And two, he was not a mortgage broker. People simply believed he was a broker because he put on a good act.
How do you know the people who contacted you were legit, especially since the phone number does not appear to be a valid number? Also, how much personal information did you give them?nevadascul2/27/2009 3:48 AM
Jeff- I will keep that in mind, and have casually perused the papers since then.
nevadascul- I appreciate your concern. The only information I gave was my name and business name. The reporter also informed me that they got my information from a colleague who I was able to follow up with because I had a similar concern. Also, everyone that I met with did have an appropriate looking id badge (not that that really means anything).