How do you give away free stuff?

DCCSCSDCCSCS Posts: 6subscriber
edited June 2008 in Marketing
One of the things we do is give health related seminars and presentations to companies.  We have given several presentations on a variety of topics inlcuding: eating right, nutritional supplements, ergonomics, and exercise.  We always get good feedback from the employees, and the companies that we work with have thus far been very pleased.  We have made these contacts through cold calls to the companies with the hope of contacting a Wellness Director or Human Resource Manger who cares.  Any suggestions on how to get to the right person? Any other ideas on how can we build on the few companies that we have?
This is a free service for the companies, so there is no cost to them except the copies for the presentation.
Thanks,

Comments

  • DCCSCSDCCSCS Posts: 6subscriber
    The newsletter is a good idea.  I think monthly would work well for us. 
    Craig-
    The insurance companies are a good idea.  We have tried to get them to talk to us about other ideas, but they are pretty resistant.  We haven`t approached them with the presentations yet though.  I think we`ll give it a try and see how it goes.
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