When it comes to E-commerce most of the information you will be able to find online is marketing related. Because marketing is the easy part. That’s why almost everybody assumes that all it takes to build an E-commerce operation is good marketing.
1. Suppliers and supply chain management
You are or plan to be a retailer in an increasingly competitive market. It means a lotto come up with a great idea, drive good traffic and convert it to sales but you can’t do that without the right products, delivered at the right time, with a price the market is willing to pay.
2. Warehouse operations
Seal the dealwith the suppliers and it’s off to the Warehouse, thatmagical place where online retailers pick products from the shelf, pack themneatly and prepare those products to be delivered.
3. Shipping and returns
Shipping isusually an outsourced service. The best thing to do,unless you’re swimming in cash and you want to start competing the likes ofFedEx and DHL, is employ one of the shippingproviders andnegotiate your way to a marketable shipping cost.
6. Marketing and loyalty programs
Loyaltyis really hard to acquire these days. Especiallywhen it comes to ecommerce. Most users will be searching for the lowest priceand buy from whomever the seller is. But you can fight the trend with loyaltyprograms .
These are the most important component of successful E-commerce companies.