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What are various ways to Market Startup Website Business

I want to expand my business Vertically. I am in the search of Finding various Channels which would help me expanding my business. Anyone have Idea about where to search .
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Its very important to survey market before you start a new venture.. It gives basic idea behind the role we have to perform.. It include following research to do before you start..
1. Start by conducting your own primary research.
2. Conversion rate optimization
3 Make informed decisions.
4. Using Facebook ads to understand your audience
5. Ask for feedback in a forum your customers participate on.
Please check Traction book, there are 19 channels you can use. Brainstorm ideas first of all on each of channels, write down ideas. Then evaluate what is the cost of implementation, what is potential reachable size of market for this idea or channel, what can be conversion. Based on these assumptions choose 3 best ideas and test them.
After you run tests, measure and afterwards adopt ideas or choose others if these didn't work..
Dont forget it is repeatable process, iterate, iterate, iterate. On different stages of startup different ideas and channels will work
Its more helpful to your Business. And google is good ranking in your business website.