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Review my website please

BhavikBhavik subscriber Posts: 3
edited January 2016 in Website Critique
Hi,

I have created an e-commerce cake decorating supplies website.

I am not satisfied with the current design and the look and feel of my website. My website feels too simple. All the competitors have a lot more going on in the header, footer, main page etc. I bought this theme from Shopify but after adding some products, I am unhappy with it. Should I look for a new theme?
I am looking for honest feedback for the whole website, not just the home page.
Please review my site, tell me if you like it and what should be improved.

My site: http://www.sugarcraftdirect.com

Thank you so much in advance for taking out your time to review my website.

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