Marketing with Social Media

I'm new to here and I'm picking up social media marketing for my new job which I'm quite new to this... Just wanna ask what channels do u guys usually use for social media marketing and how do people usually do it? I know most of the people post the image online but what are the key factors?
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eBiEric: thank you for your sharing! Have you ever deal with social media in oversea? Particularly China, as they have their own social media channel.
I suggest you start building your company's profiles in Facebook, Google+, LinkedIn and Twitter. Creating profile is free and the customer reach is tremendous. However if you want to really explode in Facebook and LinkedIn you should consider some ad campaigns too. Once you got substantial customer list you can do some email marketing. For this purpose I suggest you start using Mailchimp. Also be aware that content is king - in order to make customers interact your content should really be valuable for them. You should also use call-to-action buttons in order to make people book or contact you.
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Next, really be targeted in who your customers are: demographics, psychographics and last of all of course socialgraphics! Which social platforms do they go on? What do they do on there?
From there you can craft a social media marketing plan to engage with the right content at the right time. With engagement, then you can build up to a call to action, which could be signing up for a newsletter etc., eventually buying your product or service.
check out Gary Vaynerchuk's book: Jab Jab Jab, Right Hook http://www.amazon.com/Jab-Right-Hook-St ... 006227306X
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StartupNation, LLC
am using facebook as my social media marketing channel.