We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Does our homepage do it`s job?

dsprindledsprindle subscriber Posts: 2
edited February 2008 in Website Critique
Let us thank you in advance for taking the time to look at our homepage for a new website we are developing.
The primary purpose of our website is to generate warm leads for our principal business, a network marketing business we are very successful with.
Secondary, that it will truly help people who are looking for a business opportunity by offering valuable information based on experience.
Thirdly, that Christians will be challenged to allow their faith to impact their world through their businesses.
Our home page must impress visitors that:
1. We are going to give them answers to finding a business that is right for them, plus a whole lot more.
2. That we are an authority in this area- we have been there done that and are still doing it.
3. They will find true help and valuable information they are looking for related to business opportunities.
4. They do not get the impression that we are trying to "pitch" them to get in our deal or buy our product.
5. They will be compelled to make the next click on a menu topic to learn more.
6. They will get more from us than what they expected and feel like they found something of value, meaning repeat visits.
We do not have other pages built at this time. Just getting going. But the rest of the site will follow the same theme... getting more specific about each of the topics listed on the home page.
Any feedback is appreciated.
Best Regards,
Scott & Laurie



  • dsprindledsprindle subscriber Posts: 2
    Thanks Craig! Really appreciate you taking time to look at our home page.
    The "call to action" is a great insight. Each page will have to pull the visitor into the next step, beginning with our home page. If we can get the next click from home page to a menu button or on page text link, the next page (tier 2) will be the call to action page.
    So, would you be inclined to do that based on the home page? Would you click through or click out? How can we present a better "call to action" to encourage you to click through? I`m thinking out loud here.
    There will be many ways to build leads from tier 2 and tier 3 pages, but for us it starts by building trust. We will only start adding lead generating content (e-zine subscription, e-book, squeeze page, contact form, etc.) after we have built the first thirty pages and get some traffic going.
    Right now our focus is on good content. So we`re talking months before we expect to begin capturing the leads.
    Again- thanks a very much Craig!
    Scott & Laurie
    dsprindle2/27/2008 6:54 PM
  • dsprindledsprindle subscriber Posts: 2
    Thanks for the great input. You obviously spent a lot of time. We appreciate that.
    Checked out your website. Great job. I picked up some good pointers. I will rework ours to give them something more and lead them to their next step.
    The next step is for our target is not for them to give me their name... yet. Way too early in the process for the type of people and business we do.
    Their next step needs to be a click to one of the menu pages. That`s where they will be led to e-zine subscription, e-book, squeeze page, contact form, etc.). They will find a way to get answers for each of these sub topics from us.

    So our home page needs to make that happen.
    The other site you used as an example- it`s on the other side of the spectrum from what we are doing. Way too in your face, just one more guy trying to sell me his deal type that is not for our target.

    A good example of what we do not want to do. Thanks. Your input is very much appreciated.
    Best Regards,
    dsprindle2/28/2008 8:25 PM
  • dsprindledsprindle subscriber Posts: 2
    Thanks Craig. We see that you`re right. We can see the big picture because we have the draft template in front of us.
    We seem to be premature in asking for a critique. We`ll keep building and resubmit as you suggest.
    Even still, all the input has been great and has helped us make it even better.
    Thanks again
Sign In or Register to comment.