Are Print Directories Still Relevant?

ImageOutsource

HI guys-

I was looking for opinions from the general public on whether or not printed directory type publications still were relevant and a favorable marketing option for business owners.

What I'm really asking here is this: If I commit my time and money into making a small magazine/directory- will prospective advertisers laugh me out of their stores because print is so "yesterday"? I would of course, introduce an online directory as well, to compliment the printed one- as well as a Facebook page, twitter acct etc.. but I am thinking that the printed product would be the workhorse of the whole set up.

I COMPLETELY believe in target marketing.. and a local directory to me, seems about as targeted as you can get. I'm not aiming to make a million.. just feed my kiddos.

Thoughts?

steeven

I think yes, despite the constant evolution of digital media that can be use for directory search as well as navigations, many still uses the traditional yellow pages. In fact, some yellow pages today are even more unique and in small version and that some are printed in bound booklets format just those done at http://www.digitekprinting.com/bound-books-color