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Is anyone using SMS marketing?

eric3eric3 subscriber Posts: 4
edited January 2015 in Marketing
All the bigger businesses are using SMS marketing heavily but it sure seems like small, local businesses are not yet doing it.

Why is that?

Do you think it is not effective??
Too costly or complicated?
Just don't know about it?

Please let me know as I will be expanding my business this summer to include some advertising that I sill be selling to small local businesses...primarily SMS and I am wondering what the roadblocks are going to be.
Thanks
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