Are loyalty rewards still effective for customer service?

OnchieOnchie Posts: 11subscriber
What's the best way to acknowledge the customer's loyalty with your products?

Comments

  • martinamartina Posts: 0subscriber
    Hey - I work in loyalty and we have several examples of customers offering e.g. a voucher as the reward, or an instore discount to their customers - all very popular. Others go the more traditional way with free coffees or beers (yes, that too!), and others again offer a free yoga class, incentivising people to pay for 10 classes in one go, then they get an extra for free.

    As a consumer - I like loyalty points a lot. I use Starbucks' and know that I go there over other places half the time purely because I get something in return.

    Another one im a member of is less clear in what my points get me - but I always insist on getting my points! It's human nature I think - we all love the chance at something for 'nothing'!

    How are you doing it yourself?
  • Diana.kasimDiana.kasim Posts: 23subscriber Bronze Level Member
    Martina wrote relevant points, I also use Starbucks app to get 1 drink for free. When you get something for free as a loyal customer, it makes you feel special. The best way to know is loyal - technology, apps, reviews depends on what's your business. tell us more
  • Tuah BaoTuah Bao Posts: 106subscriber Silver Level Member
    This is a very old post. However, I believe loyalty rewards still relevant and effective. The main reasons remain the same.
    1) retain your customers. Everyone loves special treatment or reward. 
    2) encourage more sales. "Buy more, more rewards".
    Tuah Bao
    Accountant & Marketing Consultant
    Free marketing idea & advice at https://peopleaffiliate.com/services
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