How to run a photography contest to get photos in your website?

Does anybody know how to run a photography contest as a way to get good photographs to use in your website?
We are a start-up just building our website and are considering whether to run a photography contest to help us find a good photograph for the home page of our website.
Does anybody have any experience of running a photography contest in order to achieve a similar goal?
And if so, what is a cost effective, successful and easy way to run such a contest?
All advice and suggestions will be well received.
We are a start-up just building our website and are considering whether to run a photography contest to help us find a good photograph for the home page of our website.
Does anybody have any experience of running a photography contest in order to achieve a similar goal?
And if so, what is a cost effective, successful and easy way to run such a contest?
All advice and suggestions will be well received.
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