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Press Release?

Hi friends,What is press release and how its beneficial for SEO task? please share your feedback.Thanks.
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in video, audio and written format. Its depend upon your choice means which type of press release you want to promote.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
10 Benefits of Press Release Distribution
1. HUGE viewership and customer base
2. Increased visibility and trust
3. Enhanced SEO efforts
4. Managing and fixing your reputation
5. Why it’s called “News”, not “Olds”
6. Become an industry expert
7. Cost-effective
8. Spread your brand virally
9. Extend reach of press releases through RSS feeds
10. Permanent Indexation
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With that said, you can try to put a link or two so that if your PR Release does not generate much return for you, at least the link backs could help.
Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
7 Important Benefits of Press Release Distribution
1. All businesses can benefit from press release distribution.
2. Press release distribution is fairly inexpensive.
3. You can boost your company’s visibility.
4. Press releases can establish you as an industry expert.
5. Good press releases can spread far and wide.
6. Use your news to get more customers.
7. Investors keep up with the news too.